Carolina Pais-Barreto Beyers

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Carolina Pais-Barreto Beyers

Vice President,
Pittsburgh Central Keystone Innovation Zone Coordinator

Carolina Pais-Barreto Beyers is the vice president of Urban Innovation21, where she directs the KIZ and the internship programs while contributing with her leadership in all initiatives of the organization and its operation.

With a Masters in Business Administration and a Masters of Arts in Corporate Communication—both from Duquesne University— Carolina is an award-winning writer, with an extensive project management portfolio.

Before joining Urban Innovation21, Carolina worked in the fields of public affairs and brand, communication and relationship management. She has contributed in crisis management decisions, developing public relations positioning, crafting sensitive messages, and training personnel to respond appropriately.

Having created and executed comprehensive media and marketing campaigns that garnered local and international media interest, Carolina was nominated for the Rising Star award of the Public Relations Association of America.

Carolina has served on the board of directors of StartUptown since its inception. She was part of the President’s Advisory Board on Diversity at Duquesne, where she is an annual speaker at the multicultural students’ orientation.

A prolific professional with strong commitment to excellence, Carolina has received multiple awards for work ethic, creativity and outstanding performance.

A native of Recife, Brazil, Carolina is fluent in Portuguese and moved to the U.S. as a teenage exchange student. She completed her undergraduate in English and Secondary Education at Harding University in Searcy, Arkansas.

Growing up in a developing country has stirred a passion in Carolina to advocate for the less advantaged. This has ultimately led her to work in the fields of economic and community development with focus on minority populations.

Having lived in the Pittsburgh region for 10 years, Carolina has sworn citizenship in Pittsburgh, thus considers the city her American birthplace.